Resources Library by ANA

Panel prediction techniques

The paper discusses the reasons why Consumer Panels are among the research techniques considered to be likely to lead in terms of future growth in market research, notably in relation to specialist Panels, increased practical sophistication of data...

Catalogue: ESOMAR Congress 1980: Taking Stock

Authors: John Parfitt, Reg Clay

Company: Colgate-Palmolive

September 1, 1980

Can you forecast the effectiveness of a promotional campaign?

I would like to spend a few minutes looking at what is meant by predicting the effectiveness of a promotional campaign. Second I would like to talk about some of the efforts that have been made in the field, and related areas, passing a few comments....

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: Philip J. Brown

June 15, 1980

The target group index

The Target Group Index has been one of the most successful research innovations over the period covered by this book. Despite initial worries by the industry about overloading respondents, it collects data about a wide range of product behaviour,...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: Christopher Minter

June 15, 1980

An international model for the prediction of television coverage and frequency distribution

One of the advantages of a panel system of media measurement is that we can examine the exposure of a whole schedule and not just individual spots or programmes. Advantage has been taken of this by several so-called 'cover and frequency guides'....

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Authors: Robert Hulks, S. Thomas

June 15, 1980

Measuring editorial needs

In November 1978 a new tabloid newspaper was launched in the Midlands and Northern areas of England. It was positioned directly against existing popular newspapers. Marplan, on behalf of The Sun, monitored its launch in order to predict its sales...

Catalogue: Seminar 1979: Publishing And The Communications Industry

Author: John Clemens

Company: Marplan Forschungsgesellschaft mbH

November 1, 1979

Experiences with circulation control by computer-based and supervision models

The following paper is concerned with improvements and expansion of computer models which where presented to the 1976 ESCMAR Seminar. There is a short introduction of the ASVAG applied investigation to establish objectives and parameters, and an...

Catalogue: Seminar 1979: Publishing And The Communications Industry

Authors: Peter Eckhoff, Heino Stöwsand

November 1, 1979

Can product testing predict initial and subsequent consumer acceptance?

This report, therefore, is an account of the experience and opinions of those delegates who felt they had something to contribute - but an account which nevertheless tries to derive some sort of pattern out of their comments.

Catalogue: Seminar 1979: New Product Development

Author: Donald Knight

October 1, 1979

The multinational pharmaceutical industry until 1990

This paper describes the research methodology used in a long range qualitative forecast of the future of the multinational pharmaceutical industry and same of the problems associated with qualitative international futures studies. The results of this...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing

Author: Barrie James

February 1, 1979

Predicting social change

This paper covers the role of the survey researcher as a social forecaster. Social indicators have been derived from a qualitative and quantitative survey research system now operating in 14 different countries. These indicators include self...

Catalogue: Seminar 1978: Social Research in the Public Sector

Author: Elizabeth H. Nelson

Company: KANTAR TNS Malaysia

December 1, 1978